Extended Reality

In a pervasively digitized world, where we communicate, work and shop increasingly online, Immersive Technologies help people reduce distances and perform traditional activities easier.

XR, which stands for Extended Reality, is the expression used to indicate immersive technologies that expand our experience of the world through virtual elements. Augmented Reality adds digital assets to physical reality, while Virtual Reality creates virtual models of environments and contexts. XR Technologies rely on 3D models for virtualization, subjecting objects to photogrammetry processes and recreating a digital copy of elements and spaces realistically. At the business level, immersive technologies represent a powerful ally, capable of improving the customer experience and making remote maintenance, assistance and training processes more effective.