{"id":9848,"date":"2019-12-22T14:37:22","date_gmt":"2019-12-22T13:37:22","guid":{"rendered":"http:\/\/staging.uqido.com\/?post_type=portfolio-uqido&p=9848"},"modified":"2023-03-28T15:13:22","modified_gmt":"2023-03-28T13:13:22","slug":"ikea-padova","status":"publish","type":"portfolio-uqido","link":"https:\/\/staging.uqido.com\/en\/our-work\/ikea-padova\/","title":{"rendered":"IKEA Padua"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” el_class=”mb-5″][vc_column offset=”vc_col-sm-offset-0 vc_col-xs-12″][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row el_class=”mb-5″][vc_column width=”5\/12″][vc_column_text]<\/p>\n

IKEA Padova<\/h2>\n

Software development
\nVideo mapping 3D
\nUI \/ UX design
\nExtended reality<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”7\/12″][vc_column_text]Extended Reality is revolutionizing the retail experience, and IKEA is innovating and winning over its customers. In addition to supporting internal processes within companies, immersive technologies can open up new scenarios and perspectives in product communication, especially in stores.
\nAfter losing the exclusive right to sell, physical stores are taking on new commercial roles. The store becomes a place designed to convey certain emotions, thanks to the recognizability of the visuals and through all the experiences offered to the visitor: elements that are able to transform emotions into indelible memories associated with the brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”mb-5 double-image text-row no-top-padding sub-case-history-overview”][vc_column width=”1\/2″][vc_single_image image=”9802″ img_size=”full” onclick=”custom_link” link=”http:\/\/staging.uqido.com\/en\/our-work\/ikea-vallentuna\/”][vc_column_text el_class=”px-md-4 py-2″]<\/p>\n

Vallentuna<\/h2>\n

Entertaining and having fun in the point of sale, attributing new meanings to it to engage consumers and ensure a unique experience.<\/p>\n

 <\/p>\n

Discover more<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”9801″ img_size=”full” onclick=”custom_link” link=”http:\/\/staging.uqido.com\/en\/our-work\/ikea-besta\/”][vc_column_text el_class=”px-md-4 pt-2″]<\/p>\n

Best\u00e5<\/h2>\n

The latest frontier of product configuration thanks to innovative, immersive, and easy-to-use tools to improve the shopping experience.<\/p>\n

 <\/p>\n

Discover more<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes” el_class=”mb-5 p-3 py-5 ch-cta”][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner][vc_column_text]<\/p>\n

Join our community<\/span><\/h2>\n

[\/vc_column_text][vc_column_text el_class=”vc_btn3-container button vc_btn3-inline”]<\/p>\n

Scopri di pi\u00f9<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”mb-5″][vc_column][vc_single_image image=”9800″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row el_class=”mb-4″][vc_column width=”5\/12″][vc_column_text]<\/p>\n

A unique technology<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”7\/12″][vc_column_text]We developed the two installations using different technologies: real-time rendering, video mapping and cropping, gesture recognition, and face detection. Specific programs were dedicated to the development, such as Unity 3D, a graphics engine used in the video game and entertainment industry, Blender and the creation of three-dimensional graphics, and several other image editing programs.
\nEach of these technologies required specific study by professionals. The overall project required 1,200 hours of R&D to go from kick-off to production release and installation in the point of sale.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”mb-5″][vc_column width=”7\/12″ offset=”vc_col-xs-7″][vc_single_image image=”9799″ img_size=”full”][\/vc_column][vc_column width=”5\/12″ offset=”vc_col-xs-5″][vc_single_image image=”9798″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row el_class=”mb-5″][vc_column width=”7\/12″ offset=”vc_col-sm-offset-5″][vc_column_text]In order to create the videomapping scene of the Vallentuna, we used three 4K laser projectors with interchangeable optics, which modify the scene at the user’s command. When recreating anamorphic 3D environments, we paid particular attention to the users’ point of view, who must position themselves exactly where the experience offers the best perspective.
\nThe designers at Uqido dedicated their attention precisely to these aspects of UX and UI to make the interaction with the installations pleasant and effective. The intuitive graphics is perfect for a large audience, from children who love to immerse themselves and have fun in fantastic scenarios, to adults, who are surprised by the graphic effects of the recreated environments. The use is designed for a varied audience: interacting with the Vallentuna is as easy as pressing a button.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”my-5″][vc_column width=”5\/6″ offset=”vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text el_class=”big-highlight”]<\/p>\n

The lighting is the aspect that required the most attention. It is one of the most important components of a realistic 3D scene reconstruction.<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”mb-5″][vc_column width=”7\/12″ offset=”vc_col-sm-offset-5″][vc_column_text]We tested the projectors individually on the installation site and selected the Epson EB-L1000U as they ensure excellent performance, even with suboptimal and variable ambient lighting. The biggest challenge was recreating the colors and textures that vary in real-time on the exposed sofa. Working in an environment that is not utterly dark was a challenge we overcame through extensive experimentation.<\/p>\n

Considering the surrounding environment, the result was surprising: the technology used reached the maximum expression of its capabilities.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”mb-5″][vc_column width=”7\/12″ offset=”vc_col-sm-offset-5″][vc_single_image image=”9797″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

A new retail experience through XR Technologies.<\/p>\n","protected":false},"featured_media":9650,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","_wp_applaud_exclude":false,"_links_to":"","_links_to_target":""},"categoria":[34,33],"servizio":[38],"units-uqido":[88],"class_list":["post-9848","portfolio-uqido","type-portfolio-uqido","status-publish","has-post-thumbnail","hentry","categoria-realta-virtuale-e-realta-aumentata-en","categoria-ux-ui-design-en","servizio-progettazione","units-uqido-xr-project"],"acf":[],"yoast_head":"\nIKEA Padua - UQIDO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.uqido.com\/en\/our-work\/ikea-padova\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA Padua - UQIDO\" \/>\n<meta property=\"og:description\" content=\"A new retail experience through XR Technologies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.uqido.com\/en\/our-work\/ikea-padova\/\" \/>\n<meta property=\"og:site_name\" content=\"UQIDO\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T13:13:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.uqido.com\/wp-content\/uploads\/2019\/10\/ic-story-ikea-04-besta-landscape.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.uqido.com\/en\/our-work\/ikea-padova\/\",\"url\":\"https:\/\/staging.uqido.com\/en\/our-work\/ikea-padova\/\",\"name\":\"IKEA Padua - 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