{"id":24146,"date":"2023-05-11T11:48:03","date_gmt":"2023-05-11T09:48:03","guid":{"rendered":"http:\/\/staging.uqido.com\/?post_type=insights-uqido&#038;p=24146"},"modified":"2023-05-11T12:24:41","modified_gmt":"2023-05-11T10:24:41","slug":"what-does-a-digital-product-designer-do","status":"publish","type":"insights-uqido","link":"https:\/\/staging.uqido.com\/en\/insights\/what-does-a-digital-product-designer-do\/","title":{"rendered":"What does a Digital Product Designer do?"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span data-preserver-spaces=\"true\"><strong>Digital product design<\/strong> is nothing more than the <strong>design of digital products<\/strong>, which are any products that do not have physical form or substance. You cannot touch a website, smell an e-book, or taste a mobile application. But you can design them, and you have to do it well.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To create a successful product or service, a product designer must:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><strong>Oversee<\/strong> the entire lifecycle of a product<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Analyze<\/strong> the needs of the company<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Listen<\/strong>, empathize, and understand the needs of the end user.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24097 size-full\" src=\"http:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/daria-nepriakhina-zoCDWPuiRuA-unsplash-scaled.jpg\" alt=\"Digital Product Design immagine post it\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/daria-nepriakhina-zoCDWPuiRuA-unsplash-scaled.jpg 2560w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/daria-nepriakhina-zoCDWPuiRuA-unsplash-300x200.jpg 300w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/daria-nepriakhina-zoCDWPuiRuA-unsplash-1024x683.jpg 1024w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/daria-nepriakhina-zoCDWPuiRuA-unsplash-768x512.jpg 768w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/daria-nepriakhina-zoCDWPuiRuA-unsplash-1536x1024.jpg 1536w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/daria-nepriakhina-zoCDWPuiRuA-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;mb-0 mb-md-1 mb-lg-2 mb-xl-3 mt-2 mt-md-4 mt-lg-6 mt-xl-8&#8243; css=&#8221;.vc_custom_1651843607034{padding-top: 66px !important;padding-bottom: 100px !important;background-color: #223240 !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1651588932042{background-color: #223240 !important;}&#8221;]<\/p>\n<div style=\"color: white; font-size: 24px; font-weight: 500; letter-spacing: 0; line-height: 28px;\">Vuoi saperne di pi\u00f9?<\/div>\n<p>[\/vc_column_text][vc_btn title=&#8221;GET IN TOUCH&#8221; shape=&#8221;square&#8221; link=&#8221;url:https%3A%2F%2Fstaging.uqido.com%2Fen%2Fcontact-us%2F|&#8221; el_class=&#8221;button&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">What is Digital Product Design?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\"><strong>Digital product design<\/strong> involves solving problems. Every product is designed to meet specific needs: making software easier to access, simplifying someone&#8217;s work, and saving time for something else.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The typical path of a <strong>digital product designer<\/strong> consists of three fundamental steps:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><strong>Identifying<\/strong> the problem;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Designing<\/strong> the digital solution;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><strong>Testing<\/strong> and validating the proposal.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">The designer&#8217;s role goes beyond aesthetics and has much to do with the functionality of the products. <strong>Digital product designers<\/strong> work closely with companies and with future users.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24099 size-full\" src=\"http:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/jason-goodman-vbxyFxlgpjM-unsplash-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/jason-goodman-vbxyFxlgpjM-unsplash-scaled.jpg 2560w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/jason-goodman-vbxyFxlgpjM-unsplash-300x200.jpg 300w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/jason-goodman-vbxyFxlgpjM-unsplash-1024x683.jpg 1024w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/jason-goodman-vbxyFxlgpjM-unsplash-768x512.jpg 768w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/jason-goodman-vbxyFxlgpjM-unsplash-1536x1024.jpg 1536w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/jason-goodman-vbxyFxlgpjM-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">What is the role of Design in software?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Do you know that feeling of frustration when you are using an app, a website, or your phone and they do not do what you want? User experience (UX) represents how you feel about every interaction you have with what is in front of you and ready for you to interact with.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To <strong>design solid User Experiences<\/strong>, we must consider those feelings and <strong>work to satisfy and alleviate users&#8217; frustrations<\/strong>. And to build truly human-centered user experiences, we must understand how humans behave.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Designing an effective UX therefore requires designers who know how to listen: because <strong>digital product design is about people<\/strong>, even when it seems to involve software.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24101 size-full\" src=\"http:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/kelly-sikkema-ml1IgjV8OvY-unsplash-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/kelly-sikkema-ml1IgjV8OvY-unsplash-1-scaled.jpg 2560w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/kelly-sikkema-ml1IgjV8OvY-unsplash-1-300x200.jpg 300w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/kelly-sikkema-ml1IgjV8OvY-unsplash-1-1024x683.jpg 1024w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/kelly-sikkema-ml1IgjV8OvY-unsplash-1-768x512.jpg 768w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/kelly-sikkema-ml1IgjV8OvY-unsplash-1-1536x1024.jpg 1536w, https:\/\/staging.uqido.com\/wp-content\/uploads\/2023\/05\/kelly-sikkema-ml1IgjV8OvY-unsplash-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;mb-0 mb-md-1 mb-lg-2 mb-xl-3 mt-2 mt-md-4 mt-lg-6 mt-xl-8&#8243; css=&#8221;.vc_custom_1651843607034{padding-top: 66px !important;padding-bottom: 100px !important;background-color: #223240 !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1683535764295{background-color: #223240 !important;}&#8221;]<\/p>\n<div style=\"color: white; font-size: 24px; font-weight: 500; letter-spacing: 0; line-height: 28px;\">Fai un design check!<\/div>\n<p>[\/vc_column_text][vc_btn title=&#8221;CONTACT US&#8221; shape=&#8221;square&#8221; link=&#8221;url:https%3A%2F%2Fstaging.uqido.com%2Fen%2Fcontact-us%2F|&#8221; el_class=&#8221;button&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Through Digital Product Design, we create solutions that combine technical feasibility, user needs, and business objectives.<\/p>\n","protected":false},"featured_media":24112,"template":"","meta":{"_acf_changed":false,"content-type":"","_wp_applaud_exclude":false,"_links_to":"","_links_to_target":""},"units-uqido":[],"class_list":["post-24146","insights-uqido","type-insights-uqido","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Product Design for effective software<\/title>\n<meta name=\"description\" content=\"Thanks to Digital Product Design, 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