{"id":23991,"date":"2023-03-28T14:44:12","date_gmt":"2023-03-28T12:44:12","guid":{"rendered":"http:\/\/staging.uqido.com\/?post_type=insights-uqido&p=23991"},"modified":"2023-03-28T14:44:15","modified_gmt":"2023-03-28T12:44:15","slug":"xr-technologies-for-cultural-heritage","status":"publish","type":"insights-uqido","link":"https:\/\/staging.uqido.com\/en\/insights\/xr-technologies-for-cultural-heritage\/","title":{"rendered":"XR Technologies for Cultural Heritage"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]XR technologies<\/strong> make it possible to break down distances, revolutionizing our way of engaging in traditional activities. They offer the possibility of overcoming physical and architectural barriers, democratizing experiences and events by opening them up to a vast and diverse audience.
\nToday, we are constantly encouraged to change our habits and seek new strategies to engage in the activities we love. That is why Immersive Technologies<\/strong> are becoming increasingly widespread and helping us to innovate our behaviors, especially with Culture, that has been receptive to Virtual Reality<\/strong> and Augmented Reality<\/strong> applications for years.<\/p>\n

\"Tecnologie<\/p>\n

XR and Museums: Innovative UX<\/b><\/h2>\n

Interactive experiences, games, and virtual tours are some of the contents that can be integrated into a museum visit, demonstrating the versatility of Extended Reality technologies<\/strong>.<\/p>\n

They innovate the User Experience of visitors, offering highly engaging situations. With Augmented Reality paintings and sculptures come to life<\/strong> from the screen of a smartphone, and stimulate users’ curiosity, inviting them to observe details they might not have noticed before.<\/p>\n

\"Xr<\/p>\n

On the other hand, Virtual Reality<\/strong> – that is traditionally associated with the world of entertainment and gaming<\/strong> – is a tool for both creative and practical activities. VR often appears in the form of highly engaging and immersive exhibitions, with a powerful emotional impact. It is not uncommon to discover wall screens projecting paintings, allowing users to dive into the artwork. Solutions like these emphasize user participation, stimulating sensations and emotions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” el_class=”mb-0 mb-md-1 mb-lg-2 mb-xl-3 mt-2 mt-md-4 mt-lg-6 mt-xl-8″ css=”.vc_custom_1651843607034{padding-top: 66px !important;padding-bottom: 100px !important;background-color: #223240 !important;}”][vc_column][vc_column_text css=”.vc_custom_1651588932042{background-color: #223240 !important;}”]<\/p>\n

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Augmented Reality for Animations and Artworks<\/h2>\n

AR systems<\/strong> have rightfully entered among the most commonly used technologies in the art sector. More and more museums are investing in creating Augmented Reality filters that encourage users to experience exhibitions in an active and participatory way.<\/p>\n

When we enhance an artwork we experience it beyond its physical limitations<\/strong>: starting from a very precise scan of the object through photogrammetry, we create a 3D model on which all sorts of effects can be added, based on our objective. With AR, three-dimensional reconstructions can be projected into the surrounding space, offering detailed visualizations of the texture of paintings and much more.<\/p>\n

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Today there are tools for creating feature-rich AR effects<\/strong> and dynamic social media filters. One of them is SparkAR Studio<\/strong>, a professional-grade tool for creating Augmented Reality content perfectly integrated with the major social media platforms in use: Facebook and Instagram. AR filters of this kind surprise users with creative and graphically refined solutions<\/strong>, easy to use and shareable with friends.
\nMuseums that adopt these technologies not only enrich and enhance their offer, but they also engage with new generations. Immersive Technologies make museums places where you can learn and have fun<\/strong>. Moreover, they become places to come back to.<\/p>\n

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XR Technologies in Museums: the <\/b>Refettorio Palladiano<\/b><\/h3>\n

On several occasions, we have collaborated with cultural institutions to create immersive experiences<\/strong> capable of stimulating interest and curiosity. For Ca’ Foscari University of Venice <\/strong>we developed two Extended Reality experiences applied to specific paintings<\/strong>: The Wedding at Cana and Portrait of a Lady.<\/p>\n

In the first case, we focused on a filter that explored the concept of Diminished Reality<\/strong>. We told the story of a painting, The Wedding at Cana, originally made for the Refectory of the Convent of San Giorgio Maggiore, which, due to the raids carried out during the Napoleonic Wars, is now exhibited at the Louvre Museum in Paris.<\/p>\n